The Power of Sincerity

In life, there are often anecdotal experiences that lead one to the knowledge of inherent truths, sometimes validated by research and other times validated through common sense consideration. There is much I have learned from my patients over the years. I learned very early in my career that my patients required an authenticity to my approach. This group of people wanted me to be sincere and honest, with the reward being loyalty , trust and friendship. I have known in my heart that sincerity is a very powerful human characteristic, recently one of my patients validated this viewpoint through a wonderful personal experience.

The story that is told is one that took place many years ago. This woman with adult children had been seeing a particular ears nose and throat specialist for some time and had developed a familiar but professional patient doctor relationship. The woman was a smoker and the physician had been advising her to quit for some time. It came to the point that at every appointment this topic of conversation would inevitably arise. The patient would listen and return home unfazed and with no motivation or intention to stop smoking. While the advice was politely received it really did go in one ear and out the other. One day the patient arrived at the doctor's office for an appointment and found that the physician was somewhat distracted and disturbed. It turned out that this doctor's sister in-law had only the day before been diagnosed with terminal lung cancer. True to form, at this visit the doctor again brought up the topic of smoking and the health concerns that he had for the patient. On this occasion it was a heartfelt and personal plea that was rendered to the patient to stop smoking. The woman went home like any other day not giving a great deal of thought to the possibility of quiting smoking. The very next day without a great deal of thought she left her cigarettes at home and never smoked again. When I questioned her about it she really did not have a rational explanation for what came over her other than the power of the sincere plea brought on by personal tragedy.

As I thought about this message delivered to me through a personal experience I couldn't help but relate that experience to my own professional life. One has to be true to their beliefs speaking truth from the heart in order to really be heard. If we, as professionals, are not convicted of the message we deliver, our patients will not reward us with trust and loyalty. At this point in her story I turned to my patient and suggested to her that I sincerely hoped she would go to the mall and buy me a wonderful Christmas present. I suppose my request was not all that sincere since she did not really feel compelled to do so.